Getting to Know Generation Z: Preference for Immediacy in Delivery of Goods and Services

Getting to Know Generation Z [Series]

Part 5: Preference for Immediacy in Delivery of Goods and Services

Growing up in an on-demand economy, Generation Z has a strong preference and expectation of immediacy when it comes to the delivery of products and services.  This is the generation that has grown up with the ability to have almost anything delivered to them on demand despite physical location or the availability of brick and mortar stores.  They have learned that all it takes is a computer, and with the click of a mouse access is granted as long as you are willing to pay for it. 

Translate this into the workplace and Generation Z brings in an elevated expectation for on-time delivery and heightened expectation for service to the customer (both internal and external).  When faced with delivery obstacles, they will be the ones to question the obstacle and put processes in place to reinforce that the right item is always available at the right time to the right person. 

Do your current systems and processes help or hinder immediacy in delivery? 

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