Getting to Know Generation Z [Series]
Part 6: On Camera Presence
Having been photographed and recorded all their lives, Generation Z is no stranger to the power that one’s personal presence can have on influencing others. From the time members of this generation were born, their parents were posting photographs and videos of them on-line and sharing their every move with others. Recording and playing back these interactions has only served to enhance their on-camera presence and speaking skills as this generation, more than any other has lived under the scrutiny of a camera and in the world of “likes”. This generation has also tried to redefine social media into a more personal medium with their use of Snapchat and Instagram over Facebook. Generation Z knows how to look into the camera and make the audience feel as if they are speaking just to them, a skill that many of us are just learning that Generation Z has been practicing all their life. As they enter into the workforce, they will be the first to volunteer to make an informational video or communicate via a video message to the workforce. Capitalize on this natural tendency early on and help them refine their skills and develop them even more.
How comfortable are you with using video to convey a message to others?