Getting to Know Generation Z: The Desire for Purpose and Fulfillment

Getting to Know Generation Z [Series]

PART 3: The Desire for Purpose and Fulfillment

Generation Z wants more than just a job, they seek a job with purpose, a sense of fulfillment that helps to move the world forward. As leader’s in organizations, how might we better convey organizational purpose to our employees and encourage them to explore and nurture meaning and fulfillment within their roles?

Start with a clear vision. Revisit the history and vision of your organization and department. Most organizations are not start-ups and their founding stories have been lost in mergers, acquisitions and growth. Recount why your organization exists and share it with your employees. Then emphasize why their individual roles are important and add value. In addition, encourage employees to develop a vision (purpose) statement for themselves. What do they see their purpose in life to be? Does this align with their career path and goals?

Utilize recognition techniques to convey the link between individual contributions and reaching departmental and company goals. Create an atmosphere of appreciation and positivity where one might find meaning in being part of a team; part of something larger than themselves.

Actively engage in one-on-one’s look for opportunities to help your employees align their overarching purpose with their role. Encourage them to also look for opportunities that might provide a sense of purpose while fostering an entrepreneurial mindset.

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