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Marketing Department Scorecards
The following collection of Marketing Department Scorecards metrics includes tactically relevant KPIs based on best practices and real-world application.
Metrics Included with this Template
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- Increase the % conversion rate of email marketing to sales lead from x to y
- Increase the # of leads generated via social media from x to y
- Improve the % conversion rate of leads to opportunities
- # of leads
- # of opportunities
- Increase average response rate on marketing surveys from x% to y%
- Reduce the marketing cost per lead generated to $x.xx
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- # of leads
- Increase the % of marketing spend on online marketing to x%
- Cost of online marketing
- Total marketing costs
- Increase the # of marketing campaigns initiated from x to y
- # of marketing initiatives that exceeded budget forecast
- Increase the # of potential customers reach via marketing from x to y
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