Marketing Department Scorecards

Marketing Department Scorecards

The following collection of Marketing Department Scorecards metrics includes tactically relevant KPIs based on best practices and real-world application.

 

Metrics Included with this Template

  • Increase the % conversion rate of email marketing to sales lead from x to y
  • Increase the # of leads generated via social media from x to y
  • Improve the % conversion rate of leads to opportunities
  • # of leads
  • # of opportunities
  • Increase average response rate on marketing surveys from x% to y%
  • Reduce the marketing cost per lead generated to $x.xx
  • Total marketing costs
  • # of leads
  • Increase the % of marketing spend on online marketing to x%
  • Cost of online marketing
  • Total marketing costs
  • Increase the # of marketing campaigns initiated from x to y
  • # of marketing initiatives that exceeded budget forecast
  • Increase the # of potential customers reach via marketing from x to y
 

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