Sales Scorecards

Sales Scorecards

The following collection of Sales Scorecards metrics includes tactically relevant KPIs based on best practices and real-world application.

 

Metrics Included with this Template

  • Increase gross sales from x to y
  • Improve conversion rate from opportunity to signed customer from x% to y%
  • Improve customer retention rate from x% to y%
  • Increase % of trial accounts that convert to signed accounts
  • Reduce the average sales cycle from x to y
  • Improve market penetration to x%
  • Total sales
  • Total sales in the industry
  • Increase % of sales generated by new customers from x to y
  • Percentage of sales generated from new customers vs. existing accounts
  • Improve win/loss % from x% to y%
  • Increase average sales per sales rep to $x.xx
  • Increase % of sales generated via affiliate channels from x% to y%
  • Increase the # of sales reps above quota to x
  • Reduce the customer acquisition cost from x to y
 

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